Thursday, April 03, 2008
Rafting News from Second Life - USA
Builder, Tu Dae - Wizard Water & Rock Video
Throughout the virtual world, W.E.T. River Trips has encouraged other sim owners to create rivers, streams, whitewater, waterfalls and other water elements in Second Life.
Recently, the Dutch have announced the creation of a new sim soley based on paddling sports. The marketing relationships with the Dutch were developed in-world through electronic music and owners of other sims.
W.E.T. River Trips is now a concierge level landowner in Second Life. Their female avatar is represented by their domain name RAFTWET. The avatar is a single, business woman created to network with other sim owners and businesses. She has created three major groups for avatars including a builders's group for land development and the paddling sports of rafting and whitewater.
"Our focus is to network and educate. The more the public knows about rivers, the more protection a river will have from the encroachment of civilization and pollution. Countries such as Costa Rica, Mexico, Brasil, Australia, Germany, Turkey, Korea, Japan are already here marketing their outdoor tourism programs. We were concerned that the USA had not discovered this marketing opportunity. We came here to make sure that the USA was well-represented for outdoor tourism and whitewater rafting. And now... we are network partners with the world," exclaims RAFTWET Jewell, the company avatar in Second Life.
As the rafting company celebrates their first year in Second Life, they have taken on a philosophy of sharing and educating the world-wide public to the whitewater rafting and extreme sports networks. "If you build it, they will come" is the mantra of the virtual world builders, and W.E.T. River Trips has taken this to another level in marketing whitewater paddling sports.